Introducing Our New Look: Banking that Meets the Moment

Check Out Our New Look and How We're Helping Banks and Credit Unions Stay Ahead in a Changing World

At Amount, we’re constantly evolving to meet the ever-changing needs of the financial industry. Today, we’re excited to unveil our refreshed brand—a transformation that represents both a fresh look and a reflection of how our platform and product offerings have grown alongside the needs of our clients. As we continue to expand, we can better serve banks and credit unions, empowering them to meet the demands of their customers and members.

What’s Changing

Our refreshed design incorporates vibrant colors and updated messaging, reflecting the growth we've made and the exciting direction we're headed. Over the past year, we’ve expanded our offerings, introducing new services like SMB and consumer deposits, and bringing all our products together on a unified platform. This rebrand represents our continued evolution, allowing us to better meet the dynamic needs of financial institutions across the industry.

Here’s why it matters:

• A wider product offering: Serving more financial institutions, including mid-market banks and credit unions.
• Simplified messaging: A clearer value proposition that makes it easier to understand the impact we can have on your business.
• Banking that meets the moment: Just as you meet your customers and members where they are, we’re here to help you meet them wherever they’re banking.

What’s Staying the Same 

While our look has changed, our commitment to empowering banks and credit unions to meet customers where they are—whether in-branch, online, or through a seamless mobile experience—remains the same. We continue to lead in lending and are constantly evolving our platform to offer an expanded set of solutions. As your needs change, we’re right there with you, ready to support you in meeting your customers’ needs, all under our unified platform.

The Moments That Matter in Banking

At Amount, we understand that banking isn’t just about transactions—it’s about moments. Whether your customer is opening an account, seeking a loan, or just looking to manage their money, there’s a moment that defines their experience. Our goal is to help you meet each of those moments with the right tools and technology.

The 'I Need It Now’ Moment

As we’ve seen from the rise of fintechs and neobanks, consumers expect fast, frictionless banking experiences. In fact, 44% of new checking accounts were opened with a digital bank or fintech (source: eMarketer). This highlights the demand for seamless, instant banking options. That moment when a customer walks into a branch and wants to be served immediately? It’s not just an expectation—it’s an essential part of the banking experience. At Amount, we’ve helped our clients meet this ‘I Need It Now’ moment with solutions like instant account opening, real-time loan decisioning, and AI-driven approvals that remove friction from the customer journey.

The 'I’m Looking for Stability’ Moment

Imagine a small business owner struggling to grow their business amid economic uncertainty. 59% of small businesses cite inflation as their primary struggle over the past two years (source: Colette Kemp). In these challenging times, stability is more crucial than ever. What they need isn’t just a loan—they need financial security. In this ‘I’m Looking for Stability’ moment, banks must offer more than just credit; they need flexible deposit products to help businesses and individuals manage their savings and cash flow effectively. Amount has helped financial institutions meet this need with high-yield deposit products, personalized savings solutions, and seamless deposit account openings.

The 'I Need Access to Credit' Moment

For many consumers and SMBs, credit is crucial for keeping things running smoothly. Whether they need a new line of credit, a loan, or financing, they need access to funds quickly. Yet many lenders still rely on outdated systems—such as commercial lending LOS for SMB loans—or require customers to visit branches to apply for personal loans. These legacy processes often lead to unnecessary delays.

With the Amount platform, loan processing times for SMBs can go from weeks to just hours or days, enabling quicker access to much-needed funds. Our AI-driven platform empowers banks and credit unions to offer a wide range of credit products, tailored to meet the unique needs of customers. Each product includes multiple, customizable offers, helping institutions say yes to more customers and deliver the right solutions at the right time—when customers need it most.

What This Means for You

As we continue to innovate, we remain committed to helping you navigate these key banking moments. Our refreshed brand is just the beginning of a journey to provide clearer messaging, more powerful tools, and better ways to serve your customers or members. Explore our new website to discover how our platform can help your bank or credit union meet the next moment—and join us as we evolve together.

We value your feedback and invite you to follow us on social media for the latest updates and insights. Let’s meet the moment—together.